I learned early on that being in a music business driven by people – one must be mindful to conduct themselves like a company. Not the cold, been burned side of established organizations, I mean all the things they do right. I say company in that we need to model ourselves after the personal structure and roles that are in a company. A person in music trying to do it on their own, with little time and basically no resources has to learn how to be all part of the process This analogy helps to put the different aspects of the music business in perspective. It is not called a “business” for nothing!
There are many basic things an artist needs to get on track and get established. If you want a website, you learn how to do it to the best of your ability. After all, you ARE the web master. When it is time to make financial decisions, buy this keyboard or invest in blank cds, you become the Chief Financial Officer. In most cases you will need to present an image or “brand” of yourself and you become the stylist and creative developer. Companies also either have or hire marketing/advertising departments, well in this case you are a one man band.
As you can imagine, this “dog and pony show” can get a little tiring! In the time of social networking though, it is easier to find people to join your cause and help support. People in networks like facebook, twitter, wordpress, and myspace are quick to jump on new ideas, talent and causes that they believe in. You want these online connections (and of course those in person) to be your evangelists – people marked by evangelical enthusiasm for or support of any cause (dictionary.com).
Not only is this on-line/in-person web of support necessary, I suggest you will never succeed if you don’t reach the heart of people. You can only count on the quick impulses on the mind and heart for a while and then that type of allegiance is on to the next best thing. You need to meet, connect with and encourage people. Your interactions with them speak volumes about who you are and will either win or lose their vote. Check out this slide show below on the new way to look at advertising/connecting in a “facebook world”. Just to let you know – there is no volume and it will take up to ten minutes to click through the presentation, but it is definitely food for thought and worth your consideration.