Part two of the Nashville Music Business Camp will share even more insights into how all around artist representation can make or break your career. You definitely need to click back to read part one and learn about internet trends and marketing.
One of the major points Shannon and Kat made was – don’t forget where you came from. Don’t forget the publicists and radio DJs that played your songs when no one else believed in you. Again what people are saying about you can make or break you. Buzz is good when it boosts sales and increases exposure. Publicity becomes unwanted when you get too “big for your britches” and you forget why you are out singing in the first place. It is common sense but sometimes not a common practice – treat people the way you want to be treated. Say please and thank you in interviews. Be honest when you thank them for having you on the show. They could have featured a thousand different people but they thought you were important enough to book, so don’t over look their generosity.
One of their suggestions was to watch good interviews. For example, late night talk shows, what makes them funny and engaging? What do the guests do that is intriguing? What actions or comments kill an interview? Learn from the good interviews; the best form of flattery is imitation. Be a student of your craft and seriously study the positives and negatives you witness in an interview.
Good interviewees also know how to take a question that may be negative or going the wrong direction and flip it. Just look at this question:
“How did your mother hold you back from your career in music?”
If that is a sore subject for you and you have decided not to bring up bad memories you would flip the question and reply with:
“You know who didn’t hold me back, my 11th grade choir teacher.”
You can take the question down the road of bad memories or you could choose a more positive answer to an otherwise awkward question. Another response to that question could be:
“You know, I haven’t given that a whole lot of consideration to feel comfortable answering that question.”
This diplomatic response allows the interviewer to redirect his or her line of questioning and the red flags tells them not to go there again. You don’t have to talk about things you would rather leave unsaid.
Along with lines of questioning gone wrong; don’t put it out there if you don’t want people to talk about it. If you post that your daughter just had a baby and you are a proud grandparent, expect people to ask you how she is doing. If you think family is off limits in interviews, don’t bring it up in the first place by posting that in your bio online. This sounds pretty commonsensical but in today’s internet world of over posting personal information – half the time we are to blame for our own information leaks.
One of their closing thoughts was this – the music business is a personal path. No two journeys are the same. We are all unique individuals with talents and stories of our own. The time and methods that it takes one person to learn a lesson is completely different than another. Never discredit your journey or be jealous of another person’s experience. You never know what it took for them to get where they are.
As you can see from this 2-part issue, the Nashville Music Business Camp is a priceless experience for people trying to navigate the industry. Keep in mind this was the summary of just ONE of the sessions. Imagine how many posts there would be if I told you everything that went on at the camp. Speaking with Shannon after her session, she said even she learned a few things. Once a student of the music business, always a student. If there were a magic potion for success in this industry people would be wrapped around music row just waiting to purchase the promises. Since this formula hasn’t been discovered or invented yet, the closest thing we have in Nashville is the NMBC. Sign up next time it rolls around – you do NOT want you miss out!!