“I thought singers were supposed to sing? No one told me I had to manage a website, create marketing videos, design business cards, and write press releases to be a singer!” Sound familiar? People grow up singing in talent shows and churches where someone else made the bulletin or designed the promotional fliers. There were teams of people that handled the details so you could jump on the stage and do your thing! You get really good at performing, everyone builds you up, and then you move to Nashville and realize you have to be a one man band to survive in this town.
Not only do you have to be a talented singer, musician, or songwriter – but you have to be a people person, good at social networking (on-line and in-person), quick with the computer, and be your own studio engineer in your in-home garage band studio. That would be enough to make the faint of heart quit. But most people in this town who achieve any kind of longevity and passionate about music figure out how to become dangerously proficient in most of these areas to make some forward progress.
What would it look like in your life if someone were there to do all of that for you, or at least point you in the right direction? Enter Nashville Hype! – PR, Publicity, And Development For Today’s Emerging Artist. Paul King, a 20+ year veteran of the Nashville music industry, founded Nashville Hype! (the blog) in August of 2006 and it quickly became the largest weblog for emerging artists in Nashville, with monthly page views averaging over 30,000. Paul figured out there was plenty to be done to help local artists take the business load off their shoulders so they could do what they do best… perform, sing, and create that musical ART!! Nashville Hype! can help local artists in the following major areas:
Biographies – Biographies have an audience, just like your music. You’re not writing to let others know about you – you’re writing to let someone specific know about you.
Media Training – Media training is essential to a overall balanced career, and many artist can’t do it on their own.
Publicity – It means creating opportunities for you to be seen and heard. Press releases come before and after an event. Publicity is the event.
Song Choice – A bad song can kill a career. Don’t let that be you. You need the right songs, the songs that tie into everything you’re trying to accomplish and convey.
Video – Video is so important in today’s inter-connected world, where the number of TV outlets is shrinking, but the number of online vendors is exploding.
Media Kits – It’s never too soon to define who you are – and you’d better do it before someone else defines who they think you are.
Photography – Your music needs to be great, but image is everything. Photos are part of your overall appeal. Your music has a ‘voice’ and so should your photography.
Social Media Set-Up – All this online stuff a little overwhelming? Domain names, DNS, servers, email, and on and on – there’s a lot to learn and a lot to know.
Business Consulting – Ahh, don’t you hate it… if only music didn’t end in business. But it does. 90% of this industry is business.
These summaries are taken from the Nashville Hype! website. To see the full descriptions of how they can help you, visit their services page. If this is the first time someone told you that you needed any of these to make it in a music town – then you definitely need to at least have a conversation with someone about the music business and it’s many facets. If you don’t get a handle on this and move forward stronger, someone else will want it more and figure it out first. “And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department,” Andrew Carnegie.