Curiosity leads to problem solving. This need to find, understand, and define life is the main motivation of many scientists. In its development as wonder or admiration, it is generally curiosity that makes a human being want to become an expert in a field of knowledge. Dr. Ben Dean of the University of Pennsylvania says this, “Curiosity is associated with intelligence and problem-solving ability. Although researchers have not identified the precise pathway by which curiosity leads to cognitive growth, a likely explanation concerns the rich environment curious people create for themselves as they seek new experiences and explore new ideas. Put simply, curious brains are active brains, and active brains become smart brains. Curiosity is associated with high performance in both academic and work settings. There is evidence to suggest an upward spiraling relationship between curiosity and knowledge. The more we learn, the more we want to learn, and so on.” This innate, mild obsession with a need to know about life is a hard ball to stop from rolling once it is set in motion.
If you have found yourself or someone you know in this discussion – never stop questioning and researching. This curiosity makes you who you are. Whether you are inventing a new gadget or a new song, don’t stop. Artists explore new frontiers of musical expression and human emotion every day. Without songs that help us to love or piano preludes that make us cry, people may not allow themselves the time and space to feel deeper than this busy occupied life permits. Curiosity fuels creativity which in turn gives birth to new ides which begins the cycle all over again.
Leo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up “Spot”, and Tony the Tiger. Burnett was named by Time magazine as one of the 100 most influential people of the 20th century. The art of advertising and how it captures the essence of products and their campaigns makes Burnett and advertising a perfect companion to the creativity of an artist. Let’s leave with his thoughts on curiosity, “Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”