KICKStart Your Next Creative Project

In Art, Best Practices, Internet, Money, Music, Music Business, Musician, nashville, Trends, Try this, You HAVE to on March 20, 2011 at 10:16 pm

When the members of Herrick brainstormed ways to raise money for their next music project – they decided to go with Kickstarter.com.  Kickstarter is a new way to fund creative projects.

Kickstarter believes that…

  • A good idea, communicated well, can spread fast and wide.
  • A large group of people can be a tremendous source of money and encouragement.

Kickstarter is powered by a unique all-or-nothing funding method where projects must be fully-funded or no money changes hands.  Although, only recently featured in the 2011 March/April edition of American Songwriter, Kickstarter was  started in 2009 by Perry Chen, Yancey Strickler, and Charles Adler.

Locally in Music City, everything from movies to photojournalism trips or new vans to music projects have successfully been funded using Kickstarter.  From it’s conception in late 2009, in the Nashville market alone, 83 projects have been successfully funded, raising over $858,000. Overall the operation has already raised over $20 million for projects and anticipates reaching $50 million by the end of 2011.

What are you waiting for?  In the world of do-it-yourself independent artists, your next EP doesn’t have to be just a dream.  Asking your fans to invest in your next creative project before the project exists  isn’t an act of systematic bullying – you are simply asking them to buy the album in advance.  Most artists will give away a copy of the project in return for the pledge.  And remember, if the funds aren’t raised in full, they aren’t raised at all.

The artists behind the featured creative projects are encouraged to remind people why they like them/their art/their music/their craft, retell their story briefly, explain the project need and always say thank you.   They do so in a video.  Click here to view Herrick’s video for their current campaign;  they are at nearly 60% of their $5,000 goal with 15 days left to reach their desired amount.

Fans or patrons of the arts isn’t a new concept.  If the internet existed back in the 1700’s you might see Mozart’s video at the top of the list. “Figures as late as Mozart and Beethoven participated in the patronage system.  It was only with the rise of bourgeois and capitalist social forms in the 19th century that European culture moved away from its patronage system to the more publicly-supported system of museums, theatres, mass audiences and mass consumption that is familiar in the contemporary world.” (see full article)

All Kickstarter did was marry new technology with the ancient art of patronage to create the genius fundraising concept that enables creatives all over the world to see their dreams become reality. This service is one of the many ways independent artists will continue to thrive and deliver their craft to the world.


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