harmonicprogression

Posts Tagged ‘marketing’

You Are In The Business of Marketing (whether you like it or not)

In Best Practices, Marketing, Music, Music Business, People that Rock, Try this, You HAVE to on April 20, 2011 at 6:01 am

Middle Brother as photographed by Amy Hobbs

In the instant age of Twitter and Facebook  checking you into events, celebrating your birthday and practically taking your pulse – Pandora’s box is as close to open as ever… With digital possibilities seemingly endless, the image of an artist/musician/band needs to be carefully crafted and protected now more than ever. Read the rest of this entry »

Singing to the Bank: Increase Fan Base with SEO

In Best Practices, Internet, Know This, Music, Music Business, Networking, Trends, Try this, You HAVE to on November 24, 2010 at 10:22 am

Today's blog is written by Jeffrey Gross from nPromote

There’s nothing Rock, Country, or Blue Grass about search engine optimization (SEO), and I can just see eyes glazing over as you read.  But with the slow agonizing death of the Radio Star (Buggles told us it was Video who did him in, turns out it was internet… and corporate greed naturally), you need a way for people to hear you.  Almost everyone finds their music online now, most steel it online, but regardless if you want to be heard by more people than can fit in your local bar, then putting yourself online is a must. Read the rest of this entry »

Benefits of Connecting Online

In Best Practices, Hear this, Internet, Music, Music Business, nashville, Networking, Trends, You HAVE to on April 16, 2010 at 12:28 pm

Everyone likes to share

Internet interaction on social media sites like facebook, twitter, and youtube have strong direct marketing roots.  True fans of artists or products become unofficial brand advocates for the people and companies they ascribe to.  The heartbeat of online social media is the need to share (market) an idea, belief, link, song, video, movie, hobby, etc. Read the rest of this entry »

HELP… I Didn’t Sign Up For All Of This

In Best Practices, Internet, Know This, Music Advocate, Music Business, nashville, Networking, You HAVE to on February 5, 2010 at 10:01 am

“I thought singers were supposed to sing?  No one told me I had to manage a website, create marketing videos, design business cards, and write press releases to be a singer!”  Sound familiar?  People grow up singing in talent shows and churches where someone else made the bulletin or designed the promotional fliers.  There were teams of people that handled the details so you could jump on the stage and do your thing!  You get really good at performing, everyone builds you up, and then you move to Nashville and realize you have to be a one man band to survive in this town. Read the rest of this entry »

Recording Artist = Marketing Machine

In Best Practices, Industry News, Know This, Money, Music, Music Business, Music History, nashville on January 27, 2010 at 10:12 am

After a quick study of Country Music recording artist Tim McGraw, one may find that he has branched out into the stratosphere of media marketing and performance mediums.  From the country music charts, to men’s cologne, to well attended tours, and even the movie box office, Tim McGraw is everywhere.  Last year’s Christmas presents could have had a “McGraw” theme: Read the rest of this entry »

Sharing Is THE Concept

In Internet, Music Business, nashville, Networking, Try this, You HAVE to on November 3, 2009 at 5:00 am

Online Social Networking is a powerful tool most people are not sure how to harness. Here is a section from the article ‘Not a Site, but a Concept’: Tapping the Power of Social Networking:

The power of social computing [is the] force behind three major trends in the way people use the Internet.

First, “the process of information discovery is changing from a solitary activity to a communal activity,” said Kraus, citing as an example his own recent behavior in choosing an anniversary gift for his wife. He searched and found that candy is traditional for a sixth anniversary, then set up a message on his G-mail account, saying he needed ideas for a candy-based gift. Read the rest of this entry »

Every Decision Matters

In Best Practices, Music Business, nashville, Networking, See this, You HAVE to on October 15, 2009 at 10:45 am

As we approach 2010, music quickly advances along the path towards being a primarily digital entity.  CDs will still exist for a time until we can manufacture flash drives with mp3s on them for a reasonable rate.  But for now, people are still producing CDs and designing the covers for them.  Things like photo selection, font choice, CD title and layout are just some considerations to make when developing the “look” of an artist.

Even before the decision process begins you will probably have a photo shoot.  When it comes time to prepare, remember that the images you produce will be plastered all over the internet, musical venues, and CD covers.  Read the rest of this entry »

Attention = Trust = Fans = Career In Music

In Best Practices, Internet, Music Business, Musician, nashville, Networking, Ponder this, Songwriting, You HAVE to on October 14, 2009 at 11:04 am

Noise“Information overload” is not a new term.  The internet has brought the world to our finger tips.  We are bombarded with more facts than ever before.  Between e-mail, blogs, social networking, and online videos,  people are well informed.  You can imagine how “noisy” the internet is.  Compared to 500 or more cable channels on the television trying to produce content that is attractive, the internet offers a tsunami of options and opinions trying to engage the listener.

Therefore your biggest asset as a musician is to gain their attention.  Read the rest of this entry »

The Friendship Model

In Best Practices, Internet, Music Business, nashville, Networking, See this, You HAVE to on September 28, 2009 at 6:00 am
The Friendship Connection

The Friendship Connection

I learned early on that being in a music business driven by people – one must be mindful to conduct themselves like a company.  Not the cold, been burned side of established organizations, I mean all the things they do right.  I say company in that we need to model ourselves after the personal structure and roles that are in a company.  A person in music trying to do it on their own, with little time and basically no resources has to learn how to be all part of the process  This analogy helps to put the different aspects of the music business in perspective.  It is not called a “business” for nothing! Read the rest of this entry »

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